Museum of Chinese in AmericaBrand IdentityA rebranding of New York City's Museum of Chinese in America features four interlocking circles, symbolizing the melting pot of history, arts, and culture of people of Chinese descent in the U.S. The circles also represent 团圆 (reunion) in Chinese culture, reflecting the Chinese American community's unity and celebration of art and culture in Chinatown.


© Binlin Cao 2024